Competitive Strategies Essay Example for Free

Competitive Strategies Essay The U.S. offers a free market where businesses are able to have free enterprise to open and operate an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition. Consumers are able to have the options in the marketplace. Energizer and Duracell are two companies that offer similar products to consumers. Energizer has been around since 1986 and has grown into a mutli- billion dollar company within the last decade. Duracell first got started in the 1920’s from two scientists, and finally become a brand in 1964. This paper will discuss the two companies’ background, the competition between the two, and how they will thrive to compete in the market place in future. Corporate cultures have both gross and subtle manifestations that provide clues to the underlying norms and beliefs. Paying attention to the work practices, environment, communication paths, and even the level of humor in a company, will give one a hint of the dominant organizational culture. Identification and understanding the culture is necessary to affect any minute or large scale changes in response to market imperatives. If one does not have a clear picture of the culture one cannot effectively modify it. Mowat, J (2002, September 3) Energizer ​Energizer is formerly known as Eveready Battery Company and changes its name in the late 1980’s. By the 1990, Energizer has established their brand and had over 30 percent of the domestic market. They were trailing Duracell by 10 percent, who at that time had 40 percent of the domestic market. Energizer is the manufacturer of dry cell batteries and flashlights, with a full line production of in three major categories: alkaline, carbon zinc, miniature and rechargeable batteries. They produce more than six billion battery cells annually and has became a global leader in dynamic business of producing portable power in more than 160 countries. They may not have been around as long as Duracell, but has established the brand well in the marketplace. Dewhirst, T, Davis, B (2005, January 01). Duracell ​Duracell started with a partnership with inventor, Samuel Ruben and businessman, Phillip Mallory in the late 1920’s. Their invention was used in World War II to help assist soldiers in battle. By 1964, Duracell branded their product and introduce a product line of hearing aid batteries, flashlights, vehicle jump starters, and even the batteries for the Iphone. Duracell was brought out by Gillette Company by the late 90’s. They still produce top notch products for consumers to choose from. ​Energizer has done a good job in branding their product and being recognized by consumers everywhere. They are taking their company to another level by making other products like sunscreen and household products. They are using technology to help the company advance in new markets. â€Å"Innovation is the cornerstone of the Energizer brand and at this years Outdoor Retailer show the company will reveal the latest innovations in advanced power and lighting solutions.† Business Wire (2012) Energizer is also developing USB port chargers, sleek car chargers, and flameless lanterns. They are using technology to provide better and brighter lighting for consumers. Duracell has improved their battery brand by introducing reachable batteries with a more long lasting effect. They already have loyal consumers who purchase their brand and focus on improving the brands they already have through innovation. ​Energizer and Duracell use the same adorable bunny as their mascot to associate their brands to consumers. The question is, who used the bunny first? Having a mascot to help with brand association can help increase sales and promotions of a product. Consumers can recognize and remember to product by having the image of a mascot in their mind. There is no exact record of who had the bunny first, but packaging can be found from Duracell that has the bunny before Energizer. Either way, the pink bunnies are different in design. Energizer bunny wears sunglasses and looks cooler that may attract a younger market. Duracell bunny is happy and easy displayed on all of their products. Energizer catchy phrase has attracted consumers from all over with â€Å"It keeps going† as Duracell can only been seen with having a bunny on its packaging. It is clear who took over the mascot and was able to have their brand associated better. (2011, February 18) ​It is clear innovation and technology that will help grow both brands and improve their brand positioning. Today, Energizer has focused on other products outside of batteries and flashlights. By making items like sunscreen and lotions that has allowed them to enter into new markets to advertise too. Duracell has been around longer and have a strong history behind their brand. The company’s history has helped them in landing collaborations with the Iphone and Gillette. The differences between the two companies are Duracell brand has been long lasting but has merged and been brought out by other companies that are bigger. As far as Energize, they are involved into new markets with better products. They will have a more variety of brands and have a better brand association than Duracell in the next five years. Dewhirst, T., Davis, B. (2005, January 01). Managements always promise discipline; not all stick to the plan. The reason I suspect Energizer will stay on course is that its already performing nicely as a strong No. 2 in batteries. Energizer batteries enjoyed at least as good display as Duracell’s, while commanding prices that were equivalent or higher. Business week (2003, March 16) ​Batteries will still be popular and will be used in consumer’s everyday life. Technology has change the way we use batteries and these two companies has done a great job of establishing their brand. Innovation will take both brands far and the competition will still exist. It will be interesting to see who can become global leaders and have better products in the next five years. References Mowat, J (2002, September 3) How can one identify the corporate culture The Herridge Group Dewhirst, T., Davis, B. (2005, January 01). Brand Strategy and integrated marketing Business Wire (2012, July 30) â€Å"Energizer Transform outdoor Lighting and portable power with new Technologies and materials Designed for the Modern Outdoor Enthusiast Travel trade Gazette, U.K. and Ireland. (2011, February 18). Mascot Promotions: It pays to get into character. TTG Bloomberg Business week Magazine (2003, March 16) Will Energizer Give Schick a New Edge

Act 3, Scene 1 of Julius Caesar :: essays research papers

Act 3, Scene 1 Rome. Before the Capitol; the Senate sitting above. [ previous scene ][ home page ][ next scene ] A crowd of people; among them ARTEMIDORUS and the Soothsayer. Flourish. Enter CAESAR, BRUTUS, CASSIUS, CASCA, DECIUS BRUTUS, METELLUS CIMBER, TREBONIUS, CINNA, ANTONY, LEPIDUS, POPILIUS, PUBLIUS, and others CAESAR [To the Soothsayer] The ides of March are come. Soothsayer Ay, Caesar; but not gone. ARTEMIDORUS Hail, Caesar! read this schedule. DECIUS BRUTUS Trebonius doth desire you to o'erread, At your best leisure, this his humble suit. ARTEMIDORUS O Caesar, read mine first; for mine's a suit That touches Caesar nearer: read it, great Caesar. CAESAR What touches us ourself shall be last served. ARTEMIDORUS Delay not, Caesar; read it instantly. CAESAR What, is the fellow mad? PUBLIUS Sirrah, give place. CASSIUS What, urge you your petitions in the street? Come to the Capitol. CAESAR goes up to the Senate-House, the rest following POPILIUS I wish your enterprise to-day may thrive. CASSIUS What enterprise, Popilius? POPILIUS Fare you well. Advances to CAESAR BRUTUS What said Popilius Lena? CASSIUS He wish'd to-day our enterprise might thrive. I fear our purpose is discovered. BRUTUS Look, how he makes to Caesar; mark him. CASSIUS Casca, be sudden, for we fear prevention. Brutus, what shall be done? If this be known, Cassius or Caesar never shall turn back, For I will slay myself. BRUTUS Cassius, be constant: Popilius Lena speaks not of our purposes; For, look, he smiles, and Caesar doth not change. CASSIUS Trebonius knows his time; for, look you, Brutus. He draws Mark Antony out of the way. Exeunt ANTONY and TREBONIUS DECIUS BRUTUS Where is Metellus Cimber? Let him go, And presently prefer his suit to Caesar. BRUTUS He is address'd: press near and second him. CINNA Casca, you are the first that rears your hand. CAESAR Are we all ready? What is now amiss That Caesar and his senate must redress? METELLUS CIMBER Most high, most mighty, and most puissant Caesar, Metellus Cimber throws before thy seat An humble heart,-- Kneeling CAESAR I must prevent thee, Cimber. These couchings and these lowly courtesies Might fire the blood of ordinary men, And turn pre-ordinance and first decree Into the law of children. Be not fond, To think that Caesar bears such rebel blood That will be thaw'd from the true quality With that which melteth fools; I mean, sweet words, Low-crooked court'sies and base spaniel-fawning. Thy brother by decree is banished: If thou dost bend and pray and fawn for him, I spurn thee like a cur out of my way. Know, Caesar doth not wrong, nor without cause Will he be satisfied. METELLUS CIMBER Is there no voice more worthy than my own To sound more sweetly in great Caesar's ear

Countermeasures to Automobile-Exhaust Pollution Essay

The world motor vehicle population exceeds 1 billion units at the moment. These vehicles are used for transportation of people and products across various places around the world. As a result, they emit many pollutants. This is attributable to the action of their engines burning fuel to release energy, which is an inefficient process. Firstly, they release particulate matter consisting of both organic and inorganic substances into the atmosphere, through exhaust emissions. Secondly, they release Volatile Organic Compounds (VOCs), which have carcinogenic effects. Pollution from vehicles is a universally acknowledged problem. However, it varies depending on the nation and its population. For example, pollution from cars contributes to between 50 to 90 percent of the total in urban areas. This may not be the same for rural areas. However, motor vehicles still present a disadvantage to the environment and human life. It is, therefore, prudent to develop countermeasures to automobile-exhaust pollution. Most of the world’s vehicles are operated on conventional hydrocarbons such as diesel and gasoline. By switching to fuel that maintains less pollution, the environmental impact of vehicles can be minimized. An alternative fuel technology that has the potential to meet this challenge is fuel cells. In this technology, hydrogen has maintained the best promise as a candidate to replace petroleum-based fuels. This technology utilizes hydrogen gas to create electricity. This electrical energy is converted to mechanical energy through an electric motor, which makes the wheels of an automobile to rotate. In this process, the emissions developed are pure water, Carbon (IV) Oxide and various oxides of nitrogen. This emissions are attributable to difficulties in storage and commercial production. Despite the release of oxides of carbon and nitrogen into the air, hydrogen fuel cells have a smaller footprint on the environment, when compared to conventional gasoline engines. However, such inefficiencies can be eliminated through use of concrete, as researched by a study at the University of Eindhoven (Yirka npp). The easiest method for manufacturing hydrogen gas at the moment requires mining fossil fuels, which has an environmental impact in its own right. However, new production techniques such as bacteria and biomass waste are expected to become conventional in the coming years. This will reduce the environmental impact of fuel cells, since the technology will lower oxides released into the air (Katsuhiko 3371). A hydrogen fuel cell works by the introduction of hydrogen at the cathode and oxygen at the anode. In the process, water is released out. Anions and cations from the cell are harnessed at the respective terminals, and energy is released. Hydrogen has a high energy content of around 150MJ/Kg or 61,100 BTUs per pound. This exceeds gasoline and its 20,900 BTUs of energy per pound. High energy content implies that less fuel is required to maintain the same amount of power in engines, or to travel the same distances. Similarly, it has a higher efficiency when used in combustion engines. Advanced hybrid engines such as that of the Prius maintain an efficiency of about 40% (Potera 38). However, hydrogen has an efficiency of about 75% when used as the lone source of fuel. This efficiency means that greater distances can be covered with less consumption of energy. However, introduction of additional hydrogen fuel cell cars has been hampered by infrastructural issues. There are limited facilities that allow fuelling to conventional commuters within their localities (Katsuhiko 3369). There are many electric cars (EVs) on modern roads. Examples may be seen from Tesla’s roadster and the Nissan Leaf car. These vehicles release virtually no emissions to the environment, therefore are a solution to automobile-exhaust problems. This is attributable to their engines, which do not burn fossil fuels in order to release energy. Electric cars use sets of linked batteries as their primary source of energy. These energy sources comprise materials such as lithium, lead and nickel-metal hydrides. These batteries typically consist of thousands of cells such as the lithium-ion type. They store energy that has been harnessed from electrical outlets at home, or the recharging stations that are found in some major cities. In the example of the Model S, the vehicle is charged through a ‘high power wall charger’. This device is replenishes the batteries around twice as fast as conventional power outlet would manage. Electric batteries are used to operate everything in the vehicle. They are used to run a controller which serves to run an electric motor. This motor is what rotates the wheels in EVs. Through recent breakthroughs in manufacturing, EV batteries can be mass-produced. There are now lower costs of ownership and maintenance to the consumer, when compared to the past. Batteries have a very high energy density, when compared to fuel cells. As a result, they offer higher mileage than traditional fuels. The Tesla Model S provides a good example of mileage. It can manage about 300 miles of travel at a speed of 55 miles per hour, out of its lithium ion batteries. Even conventional lead-acid batteries allow a range of 80 miles. EVs are characterized by high torque and low speeds. They are, therefore, very useful for usage within cities, where many vehicles are located in smaller vicinities than rural areas. They will help in reducing urban pollution since they do not release exhaust into the environment. The production of EVs often has higher environmental pollution than conventional cars (Lave and Hendrickson et al. 993–995). Improvements in production are needed for the solution of such issues. However, the usage of such vehicles is limited by infrastructural issues, just as the hydrogen fuel cells. As a result, the Environmental Protection Agency (EPA) has highlighted that only 4,000 EVs are currently running on American roads. This contrasts to gasoline-based vehicles which are in the millions. New breakthroughs in charging and fuel range are required for such EVs to gain critical mass of commuters. The larger the distance a vehicle is driven, the more pollutants it releases to the environment. According to the EPA, over one third of smog emissions are attributable to vehicle use in urban areas. However, more people have taken to the roads since the 1970s. Similarly, they have driven for longer miles hence attenuated the pollution problem. This has only served to attenuate the problem at hand. People usually drive for many reasons. Firstly, it may be as a means for arriving at work. Secondly, they do it to access leisure areas such as parks. Thirdly, they drive to shopping centers to do their groceries. There are ways that people can drive fewer miles while accomplishing all these needs. Firstly, they can involve themselves in carpools. This refers to the sharing of cars on journeys, between different people, such that several people drive in one car simultaneously. This is useful in that lower miles are collectively driven, hence reduced environmental pollution from exhausts. Through carpooling, people can get to work or leisurely places without inconveniences such as fuel costs, long drives and pollution. Carpooling is possible through websites, apps and pickup points. Use of public transport vehicles also achieves the same effect. People should use buses and other public transport means, whenever possible. Secondly, people can reduce the environmental footprint of their cars by combining errands into a single trip. This is especially useful in the case of families that own multiple cars. Instead of sending different people to pick up items needed by the family, one vehicle may be used to collect all these items. Shopping often requires the use of vehicles, since the luggage may be overbearing. In that respect, pollution can be reduced through use of the efficient e-commerce platforms such as Amazon. Individuals are able to meet their shopping needs while reducing their environmental footprint. The use of trucks for shipping goods is also useful since it allows collectively leaner environmental emissions when compared to many cars operated by shoppers. The internet has allowed various individuals to work at home. Similarly, it has enabled people to telecommute. It would, therefore, be environmentally beneficial if people used these tools instead of driving to work on each applicable day. These measures also reduce congestion in traffic. There will be fewer vehicles on the road, thus fewer delays that accumulate into environmental pollution through release of exhausts. In the modern world, settlement has been defined by work and educational opportunities. For example, people try to live as close to work as is comfortably possible. This has been attributable to efforts in reducing travel times, as well as associated fuel costs. According to the United States Census Bureau (npp), over 10 million Americans travel an hour each way to work. This has provided a challenge to the country’s urban planners and engineers. There has been a trend in altering commuting patterns through development of areas that provide ‘walkable communities’. This concept implies areas that require less motorized movements in order to get around (Fullerton & Gan 303). Through walkable communities, commuters would be able to reduce their environmental footprints as they get around. Residential, leisure, business and industries are developed in a common area such that people get to each point devoid of cars. Alongside reduction of pollution, the quality of life is also improved for people residing in such locations, since they are able to exercise. Through use of alternative fuels, environmental emissions can be reduced. However, arguably the best approach to reducing such wastes would be an alteration of driving habits. In that respect, an effective method for reducing both fuel consumption and environmental emission would be a reduction in vehicle idle time. When people sit in their cars while their engine runs, they release exhaust just as they were driving. This happens during conditions such as traffic among others. In that respect, it would be prudent if people learn to switch of their engines in such circumstances. Manufacturers should also implement the start-stop systems across a wider range of cars. This will allow engines to switch off, when the cars are stationary. By stepping on the gas pedal, vehicles are able to start their engines immediately. This reduces the annoyances associated by drivers to starting their engines again. Cars of the past featured inefficient engines. They released more particulate wastes into the environment, while consuming more fuel than contemporary variants. However, some of these cars are still in service today. Despite good maintenance, older vehicles become less efficient than their original state. . Drivers should be encouraged to drive newer vehicles. For example, modern cars such as the Prius offer nearly triple the efficiency of older cars, in terms of fuel consumption and environmental consumption. Newer cars also adhere to modern emission controls that are set by the EPA and other responsible bodies (Dennis-Parks 799). In the United States, public transportation policy has been left to local authorities in cities and towns. As a result, the country lacks a homogenized transportation system. Schedules for buses and trains have difficulties in being followed. These systems are also characterized by slow speeds of movement. This has created frustration among users, who view cars as efficient modes of transportation. Similarly, American culture has often painted a tainted picture on public transport systems. The car has been portrayed as a symbol of achievement. The converse has been applied for transport systems such as buses. The American Public Transport Association states that usage of public transportation results into savings of over 35 million metric tons of Carbon (IV) Oxide on an annual basis. By switching to public transport for the average American round trip of 20, miles daily, an individual is able to reduce their annual emissions by over 4,000 pounds (Fullerton & Gan 303, 304). Going to work is one of the key reasons behind owning a car in the United States. In that respect, companies can make a significant contribution to the efforts against environmental pollution. Firstly, they can provide shuttle bus services to their employees. In that respect, they can purchase or hire buses that will pick up and drop off employees at designated points, on each work day. This will assist in reducing vehicle emissions due to ride sharing. This can be seen through Google, which operates shuttle services for its employees. Secondly, companies can post ride-share boards in their premises. This will allow employee who live close to each other to commute on a single vehicle, thus saving fuel and the environment. Some companies have also assisted employees through creation of car cooperatives. These are services that allow employees to rent cars from a set location. In return, the employees pay small fees for their use of the cars. Such systems are very useful for people working in inner city districts, who need cars only on a rare occasion. This encourages them to use public and shared transport, as opposed to personal vehicles. It is estimated that the global urban population will almost double by the mid-21st century. As a result, alternate means of transportation need to be crafted for the urban populations. The use of motorized vehicles will only result into further environmental pollution in such areas. Urban dwellers will consequently be exposed to poor health and effects such as smog. In that respect, local authorities need to establish policies that encourage non-motorized commuting. Bike sharing programs are similar to car cooperatives, only that they are not characterized by polluting effects (Fullerton & Gan 301). Different cities have made attempts at bike sharing programs. However, they are not meant to eliminate the use of motorized transport completely. Public transport and cars is used for commuting to centralized locations, where bicycles can then be accessed for movement within urban areas. Errands that exist within a radius of one mile are practical by foot. Similarly, bikes are useful for errands within five miles, which characterizes the inner city. Various cities around the world have embraced such measures. For example, the Chinese cities of Beijing and Shanghai have bike sharing programs that have operated very well. Cities may also embrace some measures, which may be rather draconian. For example, cars whose registration ends with odd numbers may be allowed access to roads on particular days of the week. This measure will allow a curtailment of excessive vehicles on roads. Similarly, it will encourage ride sharing programs. Cars have an impact on environmental pollution, especially in the urban context. In that respect, several measures can be observed, in the efforts of reducing exhaust emissions. New technologies such as hydrogen fuel cells and EVs will be useful in reducing emissions such as the oxides of carbon and nitrogen. However, of greater use is the adoption of efficient driving habits by commuters. Car manufacturers also have a role in the reduction of emissions. By rolling out start-stop technology to all cars, high environmental savings can be recorded. Driving to work is an important part of many American lives. Companies can assist in environmental efforts by providing their workers with ride sharing and shuttle facilities. Companies such as Google and Apple present a good example of how this can be implemented. Similarly, local authorities and urban planners have an important role in designing cities that will require little use of motorized vehicles. Through implementation of such measures, massive savings on environmental pollutants can be recorded. Works Cited Dennis-Parks, Reda M. â€Å"Instructing the EPA How to Regulate Vehicle Emmissions.† Ecology LQ, 30. (2003): 799. Print. Fullerton, Don and Li Gan. â€Å"Cost-effective policies to reduce vehicle emissions. † American Economic Review, 95. 2 (2005): 300–304. Print. Hirose, Katsuhiko. â€Å"Materials towards carbon-free, emission-free and oil-free mobility: hydrogen fuel-cell vehicles—now and in the future. † Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences, 368. 1923 (2010): 3365–3377. Print. Lave, Lester B, Chris T Hendrickson and Francis Clay Mcmichael. â€Å"Environmental implications of electric cars.†Science(Washington), 268. 5213 (1995): 993–995. Print. Potera, Carol. â€Å"Beyond batteries: portable hydrogen fuel cells. † Environmental Health Perspectives, 115. 1 (2007): 38. Print. United States Census Bureau. â€Å"Megacommuters: 600,000 in U. S. Travel 90 Minutes and 50 Miles to Work, and 10. 8 Million Travel an Hour Each Way, Census Bureau Reports – American Community Survey (ACS) – Newsroom – U. S. Census Bureau. † Census. gov, 2013. Web. 2 Dec 2013. . Yirka, Bob. â€Å"Researchers find treating pavement with titanium oxide reduces air pollution. † Phys. org, 2013. Web. 2 Dec 2013. .

When AmericanS Think Of Education, They Almost Automatically

When American s think of education, they almost automatically think of public education. Through the years it is slowly changing. Many parents today are deciding to home school their children. Although most people think that a public education is better, most statistics and facts tend to show that homeschooling is beneficial in more ways. It is estimated that parents are now teaching over two million children at home, rather than in public or even private schools. Education in our public schools has been on the down slope for over twenty years now. Public schools have lost all values and biblical morality. This was what our country was founded on and it has been replaced with humanism. One example of humanism in our schools is that they†¦show more content†¦In the last ten years, research shows that infants raised in daycare are more prone to behavioral problems as young children than their home-reared cousins (Klicka 124). If you keep your child at home from the start, you will be able to discipline and raise your children with the right morals. Because so much time is spend trying to clean up and keep our schools safe, we are more or less falling behind in our education. American s are farther behind in educational status than countries such as Japan, Taiwan, and China. The teachers spend too much time on the little things and forget the real reason why the children are there. Not only that, but the textbooks hold inaccurate information and do not contain the whole story. Some textbooks stated that the atomic bomb ended the Korean War (instead of World War II) and that only 53,000, rather than 126,000 Americans, were killed in World War I (Klicka 24 25). One book summarizes Abraham Lincoln s and George Washington s life in approximately six lines each. Not only are the wrong things written in the textbooks, they teach the children wrong values. In public school textbooks, marriage is never mentioned as the foundation of the family, and yet these boo ks are supposed to be the textbooks that introduce the child to an understanding of American society. Abortion is another issue. Mel and Norma Gabler s document states, Abortion is discussed as an aspectShow MoreRelatedAnalysis Of The F Word By Firoozeh Dumas1736 Words   |  7 PagesAsk You Again and Again Because You’ll Think I’m Dumb or You Might Get Upset or Something’† (739). In the quote, Firoozeh satirizes the American who is close-minded. A close-minded person is someone who is not open to new ideas and has very rigid ideas. In Farsi, her name has a beautiful meaning. In Firoozeh’s eyes, in America, it stands for not going to talk to you because your name is too complicated and I don’t want to appear dumb. 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